What Is Driving the Boom
Three diet movements, i.e., gluten-free, keto, and paleo, have converged to create a structural shift in flour demand. Each independently drives demand for almond flour; together they are reshaping the ingredient market. Coeliac disease affects approximately 1% of the US population, and gluten sensitivity is significantly more prevalent. But the growth of the gluten-free market is not driven by medical necessity alone: it is driven by a broader shift toward cleaner, less processed food. The global gluten-free food market was $14.25 billion in 2025 and is expected to reach $33.59 billion by 2034, growing at roughly 10% per year. Almond flour holds the largest single share of the gluten-free flour category. The keto flour segment tells a similar story. Almond flour dominates keto baking, valued at $185 million in 2024, it is projected to reach $640 million by 2035, the fastest-growing segment in the keto flour market. And with obesity and metabolic health continuing as major public health concerns in North America and increasingly in Asia, the low-carb trend is not fading.
The North American gluten-free flour market alone is projected to reach $5.89 billion by 2031, growing at 12.3% annually, driven primarily by the US, where almond flour has become a mainstream pantry staple rather than a specialist product.
"Manufacturers are no longer just substituting ingredients; they are using almond flour to enhance the nutritional profile of legacy products. The high content of plant protein, healthy fats, and magnesium allows brands to make functional claims that resonate with today's proactive health-conscious shopper."
— Nandini Roy Choudhury, Principal Consultant, Future Market Insights, 2026
